Part 5: Continued
As Brooklawn Laundry’s first day of business consisted of one customer. The customer was John’s wife. He processed all her home laundry.
Reality Sets In…
As John worked the laundry, he found having a loan was a struggle. Cash flow ebbed and flowed during busy or slow months, but the loan was a fixed amount due every month. He thought if he sought out investors for his fledgling business it might be easier to grow and be profitable.
John Finds His Angel…
On May 24, 1924 a local doctor by the name of Dr. Perras invested $15,000.00 in John’s vision. John used it wisely. The original loan was paid in full and the remainder used to start a brand new company. John named it Wash-Rite Laundry, Inc.
It was customary in the early 1900’s, unlike modern healthcare plans, for doctors to make house calls to see their patients. John’s partner, Dr. Perras (a general practitioner), routinely visited people in their homes. It was obvious to him that hygiene was key to personal health. Fewer germs meant less disease. He suggested to his patients what seemed obvious to him. Clean clothing, undergarments, sheets and towels make for a germ-free, healthy, hygienic household. In that fashion the good doctor became Wash-Rite’s first and only true professional salesman. In 1934, as the business grew, more capacity was required. John and Dr. Perras purchased a second laundry. This acquisition brought the dollar volume over the break-even point, and the venture was finally beginning to make money.